I've received a review copy of Aaron's new e-book, entitled "50 Kick-Ass Keyword Strategies". You can pick up a copy from Wordtracker for $39.00
Aaron needs little introduction. His SEOBook.com site is one of the most authoriative SEO resources on the net. If you're not reading his blog already, you should.
In his new e-book, Aaron shares a lot of clever keyword ideas, observations and insider secrets. For example, No 42: Beware The Business Bias Of Search Engines. Aaron talks about the practices search engine use to squeeze maximum profit out of top search terms, and illustrates why you need to be extra vigilant when bidding in business-related keyword areas. I like number 36: "Optimize For Things That Don't Exist". I hadn't though of that tactic before!
Some of these tips will be familiar to you, I'm sure, but those who know all 50 will be head and shoulders above the rest when it comes to targetting their keywords correctly, both for SEO and PPC. This e-book is pretty much an SEO course in itself, and a course well suited to SEO in 2008.
Needless to say, I recommend it :)
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